Live Webinar
Trace3’s operations playbook for profitable services quoting
Services companies know they’re losing money from quoting errors, but most don’t realize how much until it’s too late.
Sr. Director of Business Operations Lyndsey Alexander spotted Trace3’s margin trends across $200M+ in revenue and implemented controls that improved profitability—creating a playbook that can save services leaders up to thousands per deal.
Oct 9
10 AM PT / 1 PM ET
Register below to join!
Lyndsey Alexander
Sr. Director Business Operations, Trace3
Anish Udayakumar
SVP Product & Customer Experience, Provus
What you’ll learn
How margin protection prevents leakage before quotes are sent to customers
How to shift from cost- to value-based quoting using unified data across the quote-to-delivery lifecycle
How to build user adoption when moving to enterprise services quoting
About our speakers
Lyndsey Alexander
Sr. Director Business Operations, Trace3
Lyndsey Alexander is the Senior Director of Business Operations at Trace3. With over a decade of experience in business transformation, process optimization, and technology enablement, Lyndsey leads high-impact initiatives that deliver measurable results across complex organizations.
Since joining Trace3 in 2021, Lyndsey has overseen large, cross-functional teams, developed innovative service delivery models, and steered successful system implementations—all while empowering business units through effective stakeholder alignment, training, and continuous improvement. Known for her collaborative and hands-on leadership style, Lyndsey partners closely with service managers, analysts, and vendors to drive operational excellence and facilitate knowledge sharing. Her commitment to supporting diverse teams and driving business innovation ensures that Trace3 remains at the forefront of the industry.
Anish Udayakumar
SVP Product & Customer Experience, Provus
Anish Udayakumar is the Senior Vice President of Product Management & Customer Experience at Provus, where he leads product and CX for the only AI-first quoting platform for services. Anish is a business and technology pacesetter with 15+ years of deep expertise in data-driven business transformation management at companies like Cisco Systems, Apttus, Hitachi, VMWare and most recently at Provus.
He has a history of uncovering opportunities, and directing trailblazing strategies to improve operations, develop leading-edge go to market offerings, and increase profitability for SaaS companies.