Episode 15: What Salesforce’s Revenue Lifecycle Management Means for Services Organizations
In this episode, we’re joined by Don Fernando, Sr Director of Revenue Cloud Product Management at Salesforce, as we discuss Salesforce’s reimagined Revenue Lifecycle Management (RLM) capabilities and what it means for services sales. Don shares insights on how this integration can enable seamless automation and enhance sales processes for services organizations and opens up the possibilities to enable better processes and strong AI use cases. We also get into how Provus is approaching integrating into RLM to add meaningful depth for services organizations within RLM.
Meet Our Guest
Don Fernando
Sr Director, Revenue Cloud Product Management
Don is this Senior Director of Revenue Cloud Product Management at Salesforce. With over 21 years of experience in the internet industry, he is a strong consulting professional skilled in enterprise software, e-commerce, software implementation, agile methodologies, and customer relationship management (CRM).
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